[mp_row] [mp_span col="12"] I was rather disappointed not to able to attend the latest in theballroom’s series of thefuturestory events, because it’s a topic that fascinates me. The 100-year career considered how the average working life was getting longer due to improvements in health, changing life perspectives and economic necessity; and the resulting impacts for the workplace and employee…
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Blog
Here are a collection of my thoughts on all aspects of communication. These are informed to a considerable degree by my years spent working in corporate communications, marketing and internal communication.
They also draw on current news, research and everyday experience to provide perspectives on the issues affecting those working in communications and related fields. And they reflect my fascination with organisational behaviour and psychology in general.
I'd love to hear your thoughts and comments.
Writing signposting for better reader experience
When writing for marketing, public relations or internal communication, it’s vital to be able to keep your reader’s attention while you get your main points across. If people can’t work out where a piece of text is headed, they’re likely to lose interest very quickly. [caption id="" align="alignright" width="150"] Effective signposting in writing is important[/caption]…
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Some thoughts on communication during the election
What the election tells us about communication Now that the dust has settled on the 2015 election, here are a few points about communication that struck me over the course of the campaigns. If you come across as authentic, your audience will be more enthusiastic and, if necessary, forgiving. Authenticity is hard to convey in…
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