Category Archives: Internal communication

These posts relate to internal communication practice, trends, developments, issues and challenges.


Here are a collection of my thoughts on all aspects of communication. These are informed to a considerable degree by my years spent working in corporate communications, marketing and internal communication.

They also draw on current news, research and everyday experience to provide perspectives on the issues affecting those working in communications and related fields. And they reflect my fascination with organisational behaviour and psychology in general.

I'd love to hear your thoughts and comments.

The forgotten aspect of employee engagement

People often talk about positive outcomes associated with strong employee engagement – including higher levels of productivity, quality and customer service and lower levels of staff sickness and turnover. However, there’s one aspect that is often overlooked. If you’re engaging staff successfully – and encouraging two-way communication – you’ll get more useful feedback to help run…
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Writing signposting for better reader experience

When writing for marketing, public relations or internal communication, it’s vital to be able to keep your reader’s attention while you get your main points across. If people can’t work out where a piece of text is headed, they’re likely to lose interest very quickly. [caption id="" align="alignright" width="150"] Effective signposting in writing is important[/caption]…
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Employee engagement and stress

The links between levels of employee engagement and stress Mental Health Week this month got me thinking about stress in the workplace and generally what can compromise psychological well-being at work. Recent research This coincided with me reading the recently published Exploring Internal Communication (3rd edition), which discusses a number of research studies showing a correlation between higher levels of…
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Getting research to really work for you

Getting research to really work for you My views on research have been formed by a number of very specific career experiences, ranging from developing and implementing research programmes as part of a marketing plan; undertaking research to gain views and perspectives of an internal audience; carrying out a communications programme and campaigns based around…
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The secret army

The secret army A recent study  by the Institute of Internal Communication has found that there are now over 45,000 people working in internal comms in the UK. This focused on those working in-house in the private sector, so this would suggest that overall figures are actually catching up on those for the PR profession,…
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Leaders: Good external comms does not equal good internal comms

Leaders: Good external comms does not equal good internal comms Some senior leaders are great at getting their message over to the outside world. I had a boss once who was completely un-phased by taking part in media interviews and no topic seemed to flummox him. The listener was invariably left feeling positive towards him,…
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